E-trainings

Trainings are aimed to improve the overall performance of an entrepreneur. With help of experts, we have established e-training modules that not only focus on business development know-how, it also helps entrepreneurs to develop personal soft skills. Business development consultants are ready to support you and answer your questions through trainings.

How to turn an idea into a business plan? Marketing strategy

Beginner's guide to marketing strategy, market analysis and finance.

Advertising on channels: paid promotion

This topic will give some knowledge on how to use the possibilities of organic advertising and efficient use of paid advertising. The participants will learn how to optimise the website use to get better visibility and will be able to use SEO tools and to assess the results achieved. At the sessions the participants will be given a possibility to design a campaign, to calculate its budget and to determine the performance indicators on different platforms.

Advertising on channels: organic marketing

This topic will give some knowledge on how to use the possibilities of organic advertising and efficient use of paid advertising. The participants will learn how to optimise the website use to get better visibility and will be able to use SEO tools and to assess the results achieved. At the sessions the participants will be given a possibility to design a campaign, to calculate its budget and to determine the performance indicators on different platforms.

Development of channels: managing channels

The goal of this topic is to give some insight into the available sales channels (such as Etsy, Ebay, Amazon, Pigu.lt etc.), to discuss differences among them as well as the peculiarities of their management and preparation for trading (on product and service sales channels); to give advices on how to choose the most suitable channel. The participants will also learn about the key differences between a website and social networks as well as free and paid tools to be used.

Development of channels: creation of channels

The goal of this topic is to give some insight into the available sales channels (such as Etsy, Ebay, Amazon, Pigu.lt etc.), to discuss differences among them as well as the peculiarities of their management and preparation for trading (on product and service sales channels); to give advices on how to choose the most suitable channel. The participants will also learn about the key differences between a website and social networks as well as free and paid tools to be used.

Representation. Market launch: product / service photo

The course has been designed to raise awareness of the trademark evolution and its positioning. The participants will be able to distinguish the target audience and to develop targeted valuable offers. Moreover, the participants will be learning logo design, textual communication, visual materials for social networks and visual identity of a trademark by employing a number of tools and templates.

Representation. Market launch: visual materials of the trademark

The course has been designed to raise awareness of the trademark evolution and its positioning. The participants will be able to distinguish the target audience and to develop targeted valuable offers. Moreover, the participants will be learning logo design, textual communication, visual materials for social networks and visual identity of a trademark by employing a number of tools and templates.

Representation. Market launch: history of the trademark

The course has been designed to raise awareness of the trademark evolution and its positioning. The participants will be able to distinguish the target audience and to develop targeted valuable offers. Moreover, the participants will be learning logo design, textual communication, visual materials for social networks and visual identity of a trademark by employing a number of tools and templates.

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