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Beginner’s guide to build and manage sales channels. Introduction to e-commerce

Course Access

Unlimited Duration

Last Updated


Students Enrolled


Total Video Time

3 hours

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In this course you will learn about designing and managing sales and communication channels. You will find out what you need to do, in order to plan and implement your sales and communication strategy using online tools and channels. Also, you will learn what the customer decision-making process looks like today and why it’s important to understand it well. Finally you will find out what to look for when planning your marketing activities to avoid burning through your budget and what metrics you need to measure in your campaigns.

Course Curriculum

    • Introduction FREE 00:01:46
    • Goal setting FREE 00:02:58
    • Where my customer comes from FREE 00:04:27
    • Sales planning FREE 00:04:28
    • Sales and communication channels. How to choose and manage them: sales channel monitoring and development. Quiz Unlimited

Course Reviews

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Paweł Paszkowski

About Instructor

E-commerce and marketing strategist. Manager with over 10 years experience in the biggest Polish e-commerces. Worked or still work for big brands such as Allegro, frisco.pl, bdsklep.pl, koszulkowo.com, ZgodaFc, sklepbiegacza.pl, rowerzysta.pl, desportivo.pl or Jean Louis David. Lecturer at the postgraduate studies at the Bialystok University of Technology. Trainer and speaker on biggest marketing conferences.
Strateg e-commerce i marketingu internetowego. Od ponad 10 lat menadżer w największych polskich e-commerce’ach. Swoje doświadczenie zdobywał pracując i m.in. dla takich marek jak Allegro.pl, Frisco.pl, bdsklep.pl, koszulkowo.com, ZgodaFC, desportivo.pl czy Jean Louis David. Wykładowca na kierunku “Marketing Internetowy” Studiów Podyplomowych Politechniki Białostockiej oraz wielokrotny prelegent na eventach i konferencjach.

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