The course has been designed to raise awareness of the trademark evolution and its positioning. The participants will be able to distinguish the target audience and to develop targeted valuable offers. Moreover, the participants will be learning logo design, textual communication, visual materials for social networks and visual identity of a trademark by employing a number of tools and templates.
- Introduction to the course FREE 00:01:04
- History of the trademark FREE 00:11:58
- Representation. Market launch: history of the trademark. Quiz 00:05:00