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The course has been designed to raise awareness of the trademark evolution and its positioning. The participants will be able to distinguish the target audience and to develop targeted valuable offers. Moreover, the participants will be learning logo design, textual communication, visual materials for social networks and visual identity of a trademark by employing a number of tools and templates.

FREE
Course Access

Unlimited Duration

Last Updated

2021-09-08

Students Enrolled

21

Total Video Time

18 minutes, 2 seconds

Posted by
Certification
The main purpose of the brand is to create added value for the products or services provided. A strong brand builds a solid foundation for strategic business development. This makes it easier to sell products at a higher price, creates a strong relationship with customers and organization. Positioning, visual brand identity and exceptional value proposition are the key elements of a strong brand. In this course we will learn about the main attributes, how to create value propositions, unique visual identity and positioning.   Lecturer Laura Domarkė is a co-founder and CEO of the creative marketing agency AdDrama, a lecturer at ISM University of Management and Economics. Throughout her career she helped to grow more than 100 brands. Laura shares her digital marketing experience by consulting companies, presenting at conferences and various training sessions.

Course Curriculum

    • Introduction to the course FREE 00:01:04
    • History of the trademark FREE 00:11:58
    • Representation. Market launch: history of the trademark. Quiz 00:05:00

Course Reviews

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Laura Domarkė
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About Instructor

Laura Domarkė is a co-founder and CEO of the creative marketing agency AdDrama, a lecturer at ISM University of Management and Economics. Throughout her career she helped to grow more than 100 brands. Laura shares her digital marketing experience by consulting companies, presenting at conferences and various training sessions.
Laura Domarkė – kūrybinės rinkodaros agentūros “AdDrama” bendraįkūrėja ir vadovė, ISM Vadybos ir ekonomikos universiteto dėstytoja bei lektorė, per savo karjera dirbusi su daugiau nei 100 prekių ženklų. Skaitmeninės rinkodaros patirtimi Laura dalinasi konsultuodama įmones, skaito pranešimus konferencijose ir įvairiuose renginiuose bei mokymuose.

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