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The goal of this topic is to give some insight into the available sales channels (such as Etsy, Ebay, Amazon, Pigu.lt etc.), to discuss differences among them as well as the peculiarities of their management and preparation for trading (on product and service sales channels); to give advices on how to choose the most suitable channel. The participants will also learn about the key differences between a website and social networks as well as free and paid tools to be used.

FREE
Course Access

Unlimited Duration

Last Updated

2021-09-08

Students Enrolled

24

Total Video Time

16 minutes, 59 seconds

Posted by
Certification
Properly selected communication channels allow you to effectively reach your target audience and allocate costs. You have to be where your customers are, and you can only reach them if you understand the variety of communication channels. In this course, we will discuss digital sales channels and their differences. You will learn to choose between different social media and website platforms to achieve your business goals. We will also discuss the main principles of creating a good visual presentation of product or services.   Lecturer Laura Domarkė is a co-founder and CEO of the creative marketing agency AdDrama, a lecturer at ISM University of Management and Economics. Throughout her career she helped to grow more than 100 brands. Laura shares her digital marketing experience by consulting companies, presenting at conferences and various training sessions.

Course Curriculum

    • Introduction to the course FREE 00:02:39
    • Creation of channels FREE 00:09:20
    • Development of channels: channels creation. Quiz 00:05:00

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Laura Domarkė
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About Instructor

Laura Domarkė is a co-founder and CEO of the creative marketing agency AdDrama, a lecturer at ISM University of Management and Economics. Throughout her career she helped to grow more than 100 brands. Laura shares her digital marketing experience by consulting companies, presenting at conferences and various training sessions.
Laura Domarkė – kūrybinės rinkodaros agentūros “AdDrama” bendraįkūrėja ir vadovė, ISM Vadybos ir ekonomikos universiteto dėstytoja bei lektorė, per savo karjera dirbusi su daugiau nei 100 prekių ženklų. Skaitmeninės rinkodaros patirtimi Laura dalinasi konsultuodama įmones, skaito pranešimus konferencijose ir įvairiuose renginiuose bei mokymuose.

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