The course is divided into two sections concerning:
- organic promotion and Earned Media
- paid promotion and Paid Media
A marketing strategist, Marta Rogalewska, talks about the division of media into three categories: The Owned, Paid and Earned media. She dives into the third kind showing the role of content marketing in building community and gaining free reach.
In a few short video lessons you will learn also about basic SEM rules and about paid marketing platforms that will help you scale up your actions.
This course includes a step-by-step tutorial for setting up a new Facebook Business Manager and creating your first paid social ads campaign.
This training is for you if:
- you want to conduct conscious communication on social media and learn methods of building a community around the brand,
- you want to improve the search engine positioning of your website, but you don’t know how SEO mechanisms work
- you want to create ads on Facebook and Instagram by yourself.
- Introduction FREE 00:00:53
- Which platforms will be the best for your first paid campaigns? FREE 00:02:15
- Facebook Business Manager configuration FREE 00:13:02
- Creating your first paid campaign FREE 00:10:54
- Growing your business through earned and paid media: paid media. Quiz Unlimited