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Visual aspects of marketing communication. Fundamental knowledge about brand identity and brand story, the art of recognizing the good and bad communication and basics of marketing photography.

Course Access

Unlimited Duration

Last Updated


Students Enrolled


Total Video Time

3 hours, 6 minutes

Posted by
The course is divided into three parts concerning: ● Visual communication of a brand, ● Visual elements crucial for building the brand image, ● Marketing photography for beginners. Most of us associate visual identification with a brand logo, but is that all? What is visual communication and what is its role in contemporary business strategy? Can we tell the difference between a good and bad communication and effectively coordinate its creation, e.g. when we work with freelancers, design studios or agencies? In the first two parts of the course, created by experienced designers, Małgorzata Bieroza and Tomasz Misiukiewicz, you will learn how to turn visual aspects into a credible, consistent and profitable brand story. In the third part you will find insights and advice collected by photographer Paweł Tadejko to help all those who make their first steps in marketing photography. So if you want to improve the quality of your photos and still can't decide: smartphone or SLR, be sure to stay with us until the end of the course! This training is for you if: ● you are considering starting a company or startup or already have one, but you need support at the beginning of your journey; ● you want to organize your marketing and communication knowledge and increase the effectiveness of your company's activities; ● you care about gaining additional marketing skills to understand the advertising industry better and to increase the attractiveness of your CV; ● you are looking for inspiring case studies and want to hear what the work of leaders in the marketing industry looks like in practice.

Course Curriculum

    • Introduction FREE 00:00:44
    • Photography Rules FREE 00:05:41
    • Mobile photography FREE 00:03:23
    • Photo editing FREE 00:04:23
    • Equipment in Photography FREE 00:04:48
    • Building a brand through visual communication and photography: photography in marketing. Quiz Unlimited
    • Course summary FREE 00:00:30

Course Reviews

Profile Photo
Paweł Tadejko

About Instructor

Award-winning photographer. His works are best known for projects that have been promoting Podlasie Region in Poland and abroad for over 10 years. He co-created initiatives such as Magic Podlasia, Podlaskie Travel campaigns, Green Velo, Energia z Natury, or Podlaskie Energized by Nature. The creator and director of postgraduate studies at the Bialystok University of Technology, initiator of many educational projects related to marketing, communication and new technologies. Software architect and data science specialist. R&D Director at workai startup.
Wielokrotnie nagradzany fotograf. Jego prace najbardziej znane są z projektów, które od ponad 10 lat promują Podlasie w kraju i zagranicą. Współtworzył takie inicjatywy jak Magia Podlasia, kampanie Podlaskie Travel, Green Velo, Energia z Natury, czy Podlaskie Zasilane Naturą. Twórca i dyrektor studiów podyplomowych na Wydziale Informatycznycm PB, inicjator wielu projektów edukacyjnych dotyczących marketingu, komunikacji i nowych technologii. Architekt oprogramowania i specjalista od data science. Dyrektor R&D w startupie workai.

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