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This topic will give some knowledge on how to use the possibilities of organic advertising and efficient use of paid advertising. The participants will learn how to optimise the website use to get better visibility and will be able to use SEO tools and to assess the results achieved. At the sessions the participants will be given a possibility to design a campaign, to calculate its budget and to determine the performance indicators on different platforms.

FREE
Course Access

Unlimited Duration

Last Updated

2021-09-08

Students Enrolled

23

Total Video Time

24 minutes, 26 seconds

Certification
The main goal of organic marketing or SEO (search engine optimization) is to get higher positions in search results. SEO includes expertise, user experience, technical website and content marketing solutions. In this course, we will discuss how to optimise your website using on-page and off-page search engine optimization and the main principles of creating perfect keywords for your products or services.   Lecturer Domantas Širvinskas – co-founder of company “Edumint” providing digital marketing service (one of the first in Lithuania). He has over 15 years experience in the digital/online marketing, dedicated over 10.000 hours to built his knowledge in digital marketing. Domantas works in ISM university as a digital marketing certification program developer.

Course Curriculum

    • Introduction to the course FREE 00:00:39
    • Paid promotion FREE 00:18:47
    • Advertising on channels: paid promotion. Quiz 00:05:00

Course Reviews

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Domantas Širvinskas
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About Instructor

Domantas Širvinskas – co-founder of company “Edumint” providing digital marketing service (one of the first in Lithuania). He has over 15 years experience in the digital/online marketing, dedicated over 10.000 hours to built his knowledge in digital marketing. Domantas works in ISM university as a digital marketing certification program developer.
Domantas Širvinskas – vienas iš įmonės „Edumint“, teikiančios skaitmeninės rinkodaros paslaugas, įkūrėjų (vieni pirmųjų Lietuvoje). Domantas turi daugiau nei 15 metų skaitmeninės/internetinės rinkodaros patirtį, daugiau kaip 10 000 valandų jis skyrė savo skaitmeninės rinkodaros žinioms kaupti. Domantas dirba ISM universitete skaitmeninės rinkodaros sertifikavimo programų kūrėju.

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