This topic will give some knowledge on how to use the possibilities of organic advertising and efficient use of paid advertising. The participants will learn how to optimise the website use to get better visibility and will be able to use SEO tools and to assess the results achieved. At the sessions the participants will be given a possibility to design a campaign, to calculate its budget and to determine the performance indicators on different platforms.
- Introduction to the course FREE 00:00:39
- Paid promotion FREE 00:18:47
- Advertising on channels: paid promotion. Quiz 00:05:00