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This topic will give some knowledge on how to use the possibilities of organic advertising and efficient use of paid advertising. The participants will learn how to optimise the website use to get better visibility and will be able to use SEO tools and to assess the results achieved. At the sessions the participants will be given a possibility to design a campaign, to calculate its budget and to determine the performance indicators on different platforms.

FREE
Course Access

Unlimited Duration

Last Updated

2021-09-08

Students Enrolled

31

Total Video Time

13 minutes, 15 seconds

Posted by
Certification
The main goal of organic marketing or SEO (search engine optimization) is to get higher positions in search results. SEO includes expertise, user experience, technical website and content marketing solutions. In this course, we will discuss how to optimise your website using on-page and off-page search engine optimization and the main principles of creating perfect keywords for your products or services.   Lecturer Laura Domarkė is a co-founder and CEO of the creative marketing agency AdDrama, a lecturer at ISM University of Management and Economics. Throughout her career she helped to grow more than 100 brands. Laura shares her digital marketing experience by consulting companies, presenting at conferences and various training sessions.

Course Curriculum

    • Introduction to the course FREE 00:00:39
    • Organic marketing FREE 00:07:36
    • Advertising on channels: organic marketing. Quiz 00:05:00

Course Reviews

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Laura Domarkė
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236
Students

About Instructor

Laura Domarkė is a co-founder and CEO of the creative marketing agency AdDrama, a lecturer at ISM University of Management and Economics. Throughout her career she helped to grow more than 100 brands. Laura shares her digital marketing experience by consulting companies, presenting at conferences and various training sessions.
Laura Domarkė – kūrybinės rinkodaros agentūros “AdDrama” bendraįkūrėja ir vadovė, ISM Vadybos ir ekonomikos universiteto dėstytoja bei lektorė, per savo karjera dirbusi su daugiau nei 100 prekių ženklų. Skaitmeninės rinkodaros patirtimi Laura dalinasi konsultuodama įmones, skaito pranešimus konferencijose ir įvairiuose renginiuose bei mokymuose.

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