The course is divided into two sections concerning:
A marketing strategist, Marta Rogalewska, talks about the division of media into three categories: The Owned, Paid and Earned media. She dives into the third kind showing the role of content marketing in building community and gaining free reach.
In a few short video lessons you will learn also about basic SEM rules and about paid marketing platforms that will help you scale up your actions.
This course includes a step-by-step tutorial for setting up a new Facebook Business Manager and creating your first paid social ads campaign.
This training is for you if: