įvertinimas (-ai)

Content marketing, earned media, Search Engine Marketing and creating social ads campaigns.

Kursų prieiga

Unlimited Duration

Paskutinį kartą atnaujinta


Įstojo studentai


Vaizdo įrašų laikas

6 days, 23 hours


The course is divided into two sections concerning:

  • organic promotion and Earned Media
  • paid promotion and Paid Media

A marketing strategist, Marta Rogalewska, talks about the division of media into three categories: The Owned, Paid and Earned media. She dives into the third kind showing the role of content marketing in building community and gaining free reach.

In a few short video lessons you will learn also about basic SEM rules and about paid marketing platforms that will help you scale up your actions.

This course includes a step-by-step tutorial for setting up a new Facebook Business Manager and creating your first paid social ads campaign.

This training is for you if:

  • you want to conduct conscious communication on social media and learn methods of building a community around the brand,
  • you want to improve the search engine positioning of your website, but you don't know how SEO mechanisms work
  • you want to create ads on Facebook and Instagram by yourself.

Kurso programa

    • Introduction FREE 00:00:53
    • Which platforms will be the best for your first paid campaigns? FREE 00:02:15
    • Facebook Business Manager configuration FREE 00:13:02
    • Creating your first paid campaign FREE 00:10:54
    • Growing your business through earned and paid media: paid media. Quiz Unlimited
    • Course summary FREE 00:00:33

Kurso apžvalga

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Marta Rogalewska


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